{"id":2689,"date":"2023-04-27T15:16:13","date_gmt":"2023-04-27T15:16:13","guid":{"rendered":"https:\/\/fonexmedya.com\/?p=2689"},"modified":"2023-04-27T15:16:14","modified_gmt":"2023-04-27T15:16:14","slug":"microsoft-baskani-abdli-oyun-sirketi-activisioni-satin-almasi-engellendikten-sonra-ingiltereye-saldirdi","status":"publish","type":"post","link":"https:\/\/fonexmedya.com\/?p=2689","title":{"rendered":"Microsoft ba\u015fkan\u0131, ABD’li oyun \u015firketi Activision’\u0131 sat\u0131n almas\u0131 engellendikten sonra \u0130ngiltere’ye sald\u0131rd\u0131."},"content":{"rendered":"
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Microsoft ba\u015fkan\u0131, ABD’li oyun \u015firketi Activision’\u0131 sat\u0131n almas\u0131 engellendikten sonra \u0130ngiltere’ye sald\u0131rd\u0131 ve AB’nin i\u015f kurmak i\u00e7in daha iyi bir yer oldu\u011funu s\u00f6yledi.<\/span><\/b><\/p>\n<\/div>\n<\/div>\n

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Brad Smith verdi\u011fi deme\u00e7te, hareketin “\u0130ngiltere i\u00e7in k\u00f6t\u00fc” oldu\u011funu ve Microsoft’un k\u0131rk y\u0131ld\u0131r \u00fclkede \u00e7al\u0131\u015ft\u0131\u011f\u0131 “en karanl\u0131k g\u00fcn” oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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D\u00fczenleyici, “firmalar\u0131 ticari \u00e7\u0131karlarla birle\u015ftirmemek”, insanlar i\u00e7in en iyisini yapmak zorunda oldu\u011funu s\u00f6yleyerek yan\u0131t verdi.<\/span><\/p>\n<\/div>\n<\/div>\n

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\u0130ngiltere’nin hamlesi, milyarlarca dolarl\u0131k anla\u015fman\u0131n k\u00fcresel olarak devam edemeyece\u011fi anlam\u0131na geliyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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ABD ve AB d\u00fczenleyicileri anla\u015fmay\u0131 onaylay\u0131p onaylamama konusunda hen\u00fcz karar vermemi\u015f olsalar da, Birle\u015fik Krall\u0131k d\u00fczenleyicisi Rekabet ve Piyasalar Otoritesi (CMA) \u015funlar\u0131 s\u00f6yledi: “Activision farkl\u0131 pazarlar arac\u0131l\u0131\u011f\u0131yla i\u00e7 i\u00e7e ge\u00e7mi\u015ftir – Birle\u015fik Krall\u0131k i\u00e7in ayr\u0131lamaz. Dolay\u0131s\u0131yla bu karar anla\u015fman\u0131n k\u00fcresel olarak ger\u00e7ekle\u015fmesini engelliyor.”<\/span><\/p>\n<\/div>\n<\/div>\n

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Onaylanm\u0131\u015f olsayd\u0131, 68,7 milyar dolarl\u0131k (55 milyar sterlin) anla\u015fma, oyun end\u00fcstrisinin \u015fimdiye kadarki en b\u00fcy\u00fck devral\u0131m\u0131 olacakt\u0131 ve Microsoft’un Call of Duty, Candy Crush ve World of Warcraft gibi \u00e7ok pop\u00fcler oyunlar\u0131 ele ge\u00e7irmesini sa\u011flayacakt\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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‘Mesaj\u0131 temizle’<\/span><\/span><\/h2>\n<\/div>\n
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Wake up to Money program\u0131na verdi\u011fi bir r\u00f6portajda Smith, Microsoft’un CMA’n\u0131n karar\u0131ndan “\u00e7ok hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131\u011f\u0131n\u0131”, “ama bundan daha fazlas\u0131, ne yaz\u0131k ki bunun \u0130ngiltere i\u00e7in k\u00f6t\u00fc oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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“Britanya’da bir teknoloji i\u015fini b\u00fcy\u00fctme f\u0131rsat\u0131n\u0131n gelece\u011fine olan g\u00fcvenimizi daha \u00f6nce hi\u00e7 kar\u015f\u0131la\u015fmad\u0131\u011f\u0131m\u0131z kadar sarsmaktan fazlas\u0131n\u0131 yap\u0131yor” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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“\u0130nsanlar \u015fok oldu, insanlar hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131 ve \u0130ngiltere’de insanlar\u0131n teknolojiye olan g\u00fcveni ciddi \u015fekilde sars\u0131ld\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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“Burada a\u00e7\u0131k bir mesaj var – Avrupa Birli\u011fi, bir i\u015f kurmak i\u00e7in Birle\u015fik Krall\u0131k’tan daha cazip bir yer.”<\/span><\/p>\n<\/div>\n<\/div>\n

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  • Wake up to Money podcast’inde Brad Smith ile yapt\u0131\u011f\u0131 r\u00f6portaj\u0131 dinleyin<\/span><\/li>\n
  • Microsoft’un b\u00fcy\u00fck anla\u015fmas\u0131 – bilmeniz gerekenler<\/span><\/li>\n
  • Microsoft’un Activision’\u0131 devralmas\u0131 \u0130ngiltere’de engellendi<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Ba\u015fbakan Rishi Sunak’\u0131n bir s\u00f6zc\u00fcs\u00fc, Bay Smith’in CMA’n\u0131n karar\u0131n\u0131n \u0130ngiltere i\u00e7in k\u00f6t\u00fc oldu\u011funu ve AB’nin i\u015f yapmak i\u00e7in daha iyi bir yer oldu\u011funu s\u00f6ylemesinin yanl\u0131\u015f oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    S\u00f6zc\u00fc, “Bu t\u00fcr iddialar ger\u00e7ekler taraf\u0131ndan do\u011frulanm\u0131yor” dedi ve \u0130ngiltere oyun sekt\u00f6r\u00fcn\u00fcn son 10 y\u0131lda iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    H\u00fck\u00fcmetin Microsoft ile ili\u015fki kurmaya devam edece\u011fini s\u00f6yledi, ancak CMA’n\u0131n ba\u011f\u0131ms\u0131z oldu\u011funa dikkat \u00e7ekti.<\/p>\n

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    H\u00fck\u00fcmet, ekonomik b\u00fcy\u00fcmeyi te\u015fvik etmek i\u00e7in bilim ve teknolojiye “hafif dokunu\u015flu” bir dizi kural getirmeyi Brexit sonras\u0131 hedeflerinden biri haline getirdi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bununla birlikte, son zamanlarda \u0130ngiliz firmalar\u0131n\u0131n deniza\u015f\u0131r\u0131 firmalar taraf\u0131ndan devral\u0131nmas\u0131, \u0130ngiltere pazar\u0131n\u0131n \u00f6neminin azald\u0131\u011f\u0131na ve h\u0131zla b\u00fcy\u00fcyen teknoloji firmalar\u0131n\u0131 \u00e7ekmekte ba\u015far\u0131s\u0131z oldu\u011funa dair endi\u015feleri art\u0131rd\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Microsoft, karar\u0131n \u0130ngiltere’deki yat\u0131r\u0131m\u0131n\u0131 etkileyebilece\u011fini zaten s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Smith, Birle\u015fik Krall\u0131k’\u0131n yat\u0131r\u0131m getirmek istiyorsa, “CMA’n\u0131n rol\u00fcne ve d\u00fczenleyici yap\u0131ya yak\u0131ndan bakmas\u0131 gerekti\u011fini” s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    \u0130ngiltere ‘kesinlikle ticarete a\u00e7\u0131k’<\/span><\/span><\/h2>\n<\/div>\n
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    CMA’n\u0131n CEO’su Sarah Cardell, Today program\u0131na Bay Smith’in yorumlar\u0131na kat\u0131lmad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “Bence bu karar, Birle\u015fik Krall\u0131k’ta rekabeti desteklemenin ne kadar \u00f6nemli oldu\u011funu ve Birle\u015fik Krall\u0131k’\u0131n ticarete kesinlikle a\u00e7\u0131k oldu\u011funu g\u00f6steriyor” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “Bir\u00e7ok farkl\u0131 \u015firketin etkin bir \u015fekilde rekabet edebilece\u011fi, b\u00fcy\u00fcyebilece\u011fi ve yenilik yapabilece\u011fi bir ortam yaratmak istiyoruz.”<\/span><\/p>\n<\/div>\n<\/div>\n

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    D\u00fczenleyici<\/span>\u00a0\u00c7ar\u015famba g\u00fcn\u00fc verdi\u011fi kararda,\u00a0anla\u015fman\u0131n inovasyonu vuraca\u011f\u0131ndan ve oyuncular\u0131n \u00e7evrimi\u00e7i oyunlara eri\u015fmek i\u00e7in abonelik sat\u0131n ald\u0131\u011f\u0131 h\u0131zla b\u00fcy\u00fcyen bulut oyun pazar\u0131nda daha az se\u00e7enek sunaca\u011f\u0131ndan endi\u015fe duydu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Birle\u015fme Microsoft i\u00e7in \u00f6nemli \u00e7\u00fcnk\u00fc bulut oyunlar\u0131n\u0131 sekt\u00f6r\u00fcn gelece\u011fi olarak g\u00f6r\u00fcyor ve pazardaki konumunu g\u00fc\u00e7lendirmek istiyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Activision anla\u015fmas\u0131, Sony gibi rakiplerle daha etkili bir \u015fekilde rekabet etmesine olanak tan\u0131yan baz\u0131 \u00e7ok pop\u00fcler oyunlar da verecek.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Sony’nin pozisyonu, anla\u015fma devam ederse Microsoft’un Activision’\u0131n oyunlar\u0131na eri\u015fimi PlayStation ile k\u0131s\u0131tlamak i\u00e7in bir te\u015fviki olaca\u011f\u0131 y\u00f6n\u00fcnde, bu da oyuncular i\u00e7in k\u00f6t\u00fc olacakt\u0131r.<\/span><\/p>\n<\/div>\n<\/div>\n

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    CMA, Microsoft’un halihaz\u0131rda bulut oyun pazar\u0131nda %60-70’lik bir paya sahip oldu\u011funu ve Activision ile birle\u015fmenin “[kendi] g\u00fc\u00e7l\u00fc konumunu ger\u00e7ekten g\u00fc\u00e7lendirece\u011fini” s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bayan Cardell, “Bu sorunlu olur \u00e7\u00fcnk\u00fc di\u011fer rakip bulut platformlar\u0131n\u0131n etkili bir \u015fekilde rekabet etme ve bu pazarda g\u00f6rmek istedi\u011fimiz t\u00fcrden bir yenilik ve \u00fcr\u00fcn se\u00e7ene\u011fi sunma becerisine ger\u00e7ekten zarar verir” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Enders Analysis’in k\u0131demli oyun analisti Gareth Sutcliffe, Microsoft’un yakla\u015f\u0131m\u0131n\u0131 yanl\u0131\u015f de\u011ferlendirdi\u011fini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    verdi\u011fi deme\u00e7te, “Bu anla\u015fman\u0131n Birle\u015fik Krall\u0131k d\u00fczenleyicileriyle ba\u015f\u0131n\u0131n dertte oldu\u011funa dair i\u015faretler aylard\u0131r a\u00e7\u0131kt\u0131, ancak yine de Microsoft y\u00f6neticileri buna \u00f6ncelik vermedi veya oldu\u011funa dair kan\u0131tlar\u0131 dikkate almad\u0131” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Sutcliffe, Bay Smith’in Birle\u015fik Krall\u0131k hakk\u0131ndaki yorumlar\u0131n\u0131n “biraz gereksiz” oldu\u011funu ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “[Microsoft] son \u200b\u200b16 ayda i\u015fleri farkl\u0131 \u015fekilde yapmak i\u00e7in bolca f\u0131rsata sahipti – yeterince ikna edici bir durum sunamad\u0131lar.”<\/span><\/p>\n<\/div>\n<\/div>\n

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    Hem Microsoft hem de Activision, CMA’n\u0131n karar\u0131na itiraz edeceklerini s\u00f6ylediler.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Anla\u015fman\u0131n i\u015fe yaramas\u0131 i\u00e7in Birle\u015fik Krall\u0131k, ABD ve AB’deki d\u00fczenleyiciler taraf\u0131ndan onaylanmas\u0131 gerekiyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Birle\u015fik Krall\u0131k karar\u0131n\u0131 a\u00e7\u0131klayan ilk \u00fclke, ancak ABD Federal Ticaret Komisyonu ge\u00e7en y\u0131l devral\u0131m\u0131 engellemek i\u00e7in yasal bir itiraz ba\u015flatt\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Mart ay\u0131nda, AB d\u00fczenleyicileri, Microsoft’un anla\u015fmay\u0131 uzatmak i\u00e7in tavizler \u00f6nermesinin ard\u0131ndan kararlar\u0131n\u0131 ertelediler.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Microsoft ba\u015fkan\u0131, ABD’li oyun \u015firketi Activision’\u0131 sat\u0131n almas\u0131 engellendikten sonra \u0130ngiltere’ye sald\u0131rd\u0131 ve AB’nin i\u015f kurmak i\u00e7in daha iyi bir yer oldu\u011funu s\u00f6yledi. Brad Smith verdi\u011fi deme\u00e7te, hareketin “\u0130ngiltere i\u00e7in k\u00f6t\u00fc” oldu\u011funu ve Microsoft’un k\u0131rk y\u0131ld\u0131r \u00fclkede \u00e7al\u0131\u015ft\u0131\u011f\u0131 “en karanl\u0131k g\u00fcn” oldu\u011funu s\u00f6yledi. D\u00fczenleyici, “firmalar\u0131 ticari \u00e7\u0131karlarla birle\u015ftirmemek”, insanlar i\u00e7in en iyisini yapmak zorunda oldu\u011funu …<\/p>\n","protected":false},"author":1,"featured_media":2690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,20],"tags":[65,1046,279,402,1047,923],"class_list":["post-2689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-games","category-tie-tech","tag-abd","tag-activision","tag-ingiltere-2","tag-microsoft-2","tag-oyun","tag-sirketler"],"_links":{"self":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2689"}],"version-history":[{"count":1,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2689\/revisions"}],"predecessor-version":[{"id":2691,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2689\/revisions\/2691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/media\/2690"}],"wp:attachment":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}