{"id":2585,"date":"2023-04-04T19:07:11","date_gmt":"2023-04-04T19:07:11","guid":{"rendered":"https:\/\/fonexmedya.com\/?p=2585"},"modified":"2023-04-04T19:07:18","modified_gmt":"2023-04-04T19:07:18","slug":"loreal-cilt-bakim-markasi-aesopu-2-53-milyar-degerinde-bir-anlasmayla-satin-almayi-kabul-etti","status":"publish","type":"post","link":"https:\/\/fonexmedya.com\/?p=2585","title":{"rendered":"L’Oreal, cilt bak\u0131m markas\u0131 Aesop’u 2.53 milyar $ de\u011ferinde bir anla\u015fmayla sat\u0131n almay\u0131 kabul etti."},"content":{"rendered":"
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L’Oreal, Frans\u0131z g\u00fczellik devinin son y\u0131llardaki en b\u00fcy\u00fck devral\u0131m\u0131 olan Avustralyal\u0131 cilt bak\u0131m markas\u0131 Aesop’u 2.53 milyar $ (2 milyar \u00a3) de\u011ferinde bir anla\u015fmayla sat\u0131n almay\u0131 kabul etti.<\/span><\/b><\/p>\n<\/div>\n<\/div>\n

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L’Oreal CEO’su Nicolas Hieronimus, markan\u0131n “kentlilik, hedonizm ve inkar edilemez l\u00fcks\u00fcn m\u00fckemmel bir birle\u015fimi” oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Aesop, 36 y\u0131l \u00f6nce kuruldu\u011fundan bu yana sabun, losyon ve krem \u200b\u200bgibi \u00fcr\u00fcnleriyle d\u00fcnya \u00e7ap\u0131nda bir k\u00fclt olu\u015fturmu\u015ftur.<\/span><\/p>\n<\/div>\n<\/div>\n

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Aesop’un d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k 400 ma\u011fazas\u0131 var.<\/span><\/p>\n<\/div>\n<\/div>\n

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Yasal onaylara tabi olan anla\u015fman\u0131n bu y\u0131l\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde tamamlanmas\u0131 bekleniyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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Bay Hieronimus, L’Oreal’in Aesop’un 2022’de ilk ma\u011fazas\u0131n\u0131 a\u00e7t\u0131\u011f\u0131 \u00c7in’de b\u00fcy\u00fcmesine yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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“Aesop, g\u00fcn\u00fcm\u00fcz\u00fcn y\u00fckselen t\u00fcm ak\u0131mlar\u0131ndan yararlan\u0131yor ve L’Oreal, \u00f6zellikle \u00c7in’de ve seyahat perakendecili\u011finde muazzam potansiyelini ortaya \u00e7\u0131karmaya katk\u0131da bulunacak” diye ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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  • Kozmetik \u00fcreticisi Revlon ABD’de iflas ba\u015fvurusunda bulundu<\/span><\/li>\n
  • Pandemiden bu yana kad\u0131nlar daha az makyaj yap\u0131yor<\/span><\/li>\n
  • Body Shop, Brezilyal\u0131 Natura taraf\u0131ndan sat\u0131n al\u0131nd\u0131<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Brezilyal\u0131 kozmetik \u015firketi Natura & Co, d\u00f6rt y\u0131l sonra markan\u0131n tam m\u00fclkiyetini almadan \u00f6nce 2012’de Aesop’un \u00e7o\u011funluk hissesini sat\u0131n ald\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    2012 ile 2022 y\u0131llar\u0131 aras\u0131nda Natura’n\u0131n en y\u00fcksek geliri elde eden \u015firketi oldu. Aesop’un br\u00fct sat\u0131\u015flar\u0131 bu d\u00f6nemde 28 milyon dolardan 537 milyon dolara y\u00fckseldi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Aesop, 1987 y\u0131l\u0131nda Avustralya’n\u0131n Melbourne kentindeki salonunda esansiyel ya\u011flar\u0131 \u00fcr\u00fcnlere kar\u0131\u015ft\u0131rmaya ba\u015flayan kuaf\u00f6r Dennis Paphitis taraf\u0131ndan kuruldu.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Talep artt\u0131k\u00e7a m\u00fc\u015fteriler i\u00e7in numuneler geli\u015ftirdi.\u00a0Bay Paphitis sonunda markas\u0131na \u00fcnl\u00fc Yunan fabulist ve hikaye anlat\u0131c\u0131s\u0131 Aesop’un ad\u0131n\u0131 verdi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Natura CEO’su F\u00e1bio Barbosa, \u015firketin art\u0131k\u00a02017’de L’Oreal’den sat\u0131n ald\u0131\u011f\u0131\u00a0<\/span>UK High Street Chain The Body Shop da dahil olmak \u00fczere di\u011fer i\u015flerini geli\u015ftirmeye odaklanaca\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Barbosa, “Aesop’un b\u00fcy\u00fcme hikayesinin L’Oreal’\u0131n m\u00fclkiyeti alt\u0131nda devam edece\u011finden eminiz ve Aesop’un bu yeni b\u00f6l\u00fcmde ba\u015far\u0131lar\u0131n\u0131n devam\u0131n\u0131 diliyoruz” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    L’Oreal, Frans\u0131z g\u00fczellik devinin son y\u0131llardaki en b\u00fcy\u00fck devral\u0131m\u0131 olan Avustralyal\u0131 cilt bak\u0131m markas\u0131 Aesop’u 2.53 milyar $ (2 milyar \u00a3) de\u011ferinde bir anla\u015fmayla sat\u0131n almay\u0131 kabul etti. L’Oreal CEO’su Nicolas Hieronimus, markan\u0131n “kentlilik, hedonizm ve inkar edilemez l\u00fcks\u00fcn m\u00fckemmel bir birle\u015fimi” oldu\u011funu s\u00f6yledi. Aesop, 36 y\u0131l \u00f6nce kuruldu\u011fundan bu yana sabun, losyon ve krem …<\/p>\n","protected":false},"author":1,"featured_media":2586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[978,977,976,979,923],"class_list":["post-2585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-business","tag-aesop","tag-cilt-bakim-markasi","tag-loreal","tag-makyaj-malzemeleri","tag-sirketler"],"_links":{"self":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2585"}],"version-history":[{"count":1,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2585\/revisions"}],"predecessor-version":[{"id":2587,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/2585\/revisions\/2587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/media\/2586"}],"wp:attachment":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}