{"id":1919,"date":"2023-01-20T19:35:13","date_gmt":"2023-01-20T19:35:13","guid":{"rendered":"https:\/\/fonexmedya.com\/?p=1919"},"modified":"2023-01-20T19:35:14","modified_gmt":"2023-01-20T19:35:14","slug":"reed-hastings-netflixin-esbaskanligi-gorevinden-istifa-ediyor","status":"publish","type":"post","link":"https:\/\/fonexmedya.com\/?p=1919","title":{"rendered":"Reed Hastings, Netflix’in e\u015fba\u015fkanl\u0131\u011f\u0131 g\u00f6revinden istifa ediyor."},"content":{"rendered":"
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Reed Hastings, 25 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre \u00f6nce kurulmas\u0131na yard\u0131m etti\u011fi Netflix’in e\u015fba\u015fkanl\u0131\u011f\u0131 g\u00f6revinden istifa ediyor.<\/span><\/b><\/p>\n<\/div>\n<\/div>\n

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Duyurusu, Netflix’in ge\u00e7en y\u0131l\u0131n sonunda abone say\u0131lar\u0131nda b\u00fcy\u00fck bir art\u0131\u015f\u0131 a\u00e7\u0131klad\u0131\u011f\u0131 s\u0131rada geldi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Para s\u0131k\u0131nt\u0131s\u0131 nedeniyle, insanlar\u0131n ak\u0131\u015f hizmetlerini k\u0131smas\u0131 bekleniyordu.<\/span><\/p>\n<\/div>\n<\/div>\n

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Ancak Netflix, analistlerin bekledi\u011finden \u00e7ok daha fazla yedi milyondan fazla yeni abone ekleyerek bu trende kar\u015f\u0131 \u00e7\u0131kt\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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Harry ve Meghan’\u0131n if\u015faatlar\u0131, \u00c7ar\u015famba g\u00fcn\u00fc yeni Addams Ailesi spin-off dizisi ve Glass Onion filmi gibi b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/span><\/p>\n<\/div>\n<\/div>\n

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\u015eirketten yap\u0131lan a\u00e7\u0131klamada, “2022, ini\u015fli \u00e7\u0131k\u0131\u015fl\u0131 bir ba\u015flang\u0131\u00e7la ancak daha parlak bir biti\u015fle zor bir y\u0131l oldu” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Bay Hastings’in uzun s\u00fcredir planlad\u0131\u011f\u0131 hamle, Netflix’i kalabal\u0131k bir pazarda, \u00f6n\u00fcnde zorluklarla, ancak d\u00fcnya \u00e7ap\u0131nda 231 milyon izleyiciyle birlikte b\u0131rakt\u0131\u011f\u0131 anlam\u0131na geliyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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Ak\u0131\u015f i\u015finde ilk \u00f6nc\u00fclerden biri olan ve teknoloji end\u00fcstrisini bozan orijinallerden biri olarak g\u00f6r\u00fclen Bay Hastings, y\u00f6netim kurulu ba\u015fkan\u0131 olarak g\u00f6revine devam edecek.<\/span><\/p>\n<\/div>\n<\/div>\n

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Firma \u015fimdi her ikisi de \u00fcst d\u00fczey y\u00f6netici pozisyonlar\u0131nda olan Ted Sarandos ve Greg Peters taraf\u0131ndan y\u00f6netilecek.<\/span><\/p>\n<\/div>\n<\/div>\n

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  • Netflix, \u00f6zel jet g\u00f6revlisi i\u00e7in 385.000 $ teklif ediyor<\/span><\/li>\n
  • \u0130nsanlar Netflix’in daha ucuz reklam hizmetine kaydolacak m\u0131?<\/span><\/li>\n
  • Yasalara ayk\u0131r\u0131 Netflix \u015fifre payla\u015f\u0131m\u0131 – devlet<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Third Bridge ara\u015ft\u0131rma \u015firketi analisti Jamie Lumley, “Reed Hastings’in mevcut rol\u00fcnden ayr\u0131lmas\u0131, Netflix’in gelecekteki stratejisi hakk\u0131nda pek \u00e7ok soruyu g\u00fcndeme getiriyor” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “Gelecek olan E\u015f CEO Greg Peters, y\u00fcksek harcama seviyelerini y\u00f6netmek, \u015fifre payla\u015f\u0131m\u0131 ve bir sonraki Stranger Things’i bulmak i\u00e7in kodu k\u0131rmak gibi bir dizi \u00f6nemli karar alacak.”<\/span><\/p>\n<\/div>\n<\/div>\n

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    \"Netflix'in<\/picture><\/span>G\u00d6R\u00dcNT\u00dc KAYNA\u011eI,<\/span><\/span>GETTY RES\u0130MLER\u0130<\/span><\/span><\/div>
    Resim yaz\u0131s\u0131,<\/span><\/span><\/p>\n
    Reed Hastings ve eski bir meslekta\u015f\u0131 Marc Randolph, 1997’de Netflix’i kurdu.<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n
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    Bay Peters, 2022’nin son \u00fc\u00e7 ay\u0131ndaki toplam abone say\u0131s\u0131n\u0131n 7,66 milyon artmas\u0131yla g\u00fc\u00e7l\u00fc bir ba\u015flang\u0131\u00e7 \u200b\u200byapt\u0131. Firma yakla\u015f\u0131k 4,5 milyon art\u0131\u015f tahmin etmi\u015fti.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Wedbush Securities’den Alicia Reese, Netflix’in abonelerini iptal etmekten al\u0131koymas\u0131n\u0131n iki nedeni oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “Birincisi, izleyici e\u011filimleri pop\u00fcler \u015fovlarda daha iyi elde tutma oldu\u011funu g\u00f6steriyor; ikincisi, Netflix \u00fcyeli\u011fini iptal etmek veya duraklatmak isteyen herkese reklam destekli bir katman sunuyor” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Her iki fakt\u00f6r de m\u00fc\u015fteri “da\u011f\u0131n\u0131kl\u0131\u011f\u0131n\u0131” s\u0131n\u0131rlad\u0131, dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Gelir, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte 7,9 milyar dolara (6,37 milyar sterlin) y\u00fckseldi.\u00a0Ancak bu \u00e7eyrekte k\u00e2r, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re daha d\u00fc\u015f\u00fckt\u00fc ve bir b\u00fct\u00fcn olarak y\u0131l k\u00e2r\u0131 2021’e g\u00f6re d\u00fc\u015f\u00fckt\u00fc. Bayan Reese, Netflix’in k\u00e2rl\u0131l\u0131k konusunda “rakiplerinin \u00f6n\u00fcnde” kalmas\u0131na ra\u011fmen.<\/span><\/p>\n<\/div>\n<\/div>\n

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    2022’nin ba\u015flar\u0131nda Netflix zorlu bir sava\u015fla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.\u00a0Amazon, HBO, Apple TV ve Disney gibi rakiplerin artan rekabetiyle kar\u015f\u0131 kar\u015f\u0131yayd\u0131.\u00a0Y\u00fczlerce ki\u015fiyi i\u015ften \u00e7\u0131kard\u0131, ancak yine de artan maliyetleri kar\u015f\u0131lamak i\u00e7in m\u00fc\u015fterilere fiyat koymak zorunda kald\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bu, y\u0131l\u0131n ilk yar\u0131s\u0131nda abone say\u0131lar\u0131na darbe vurdu.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Kas\u0131m ay\u0131nda, Avrupa’n\u0131n \u00e7o\u011fu, Birle\u015fik Krall\u0131k ve ABD dahil olmak \u00fczere 12 \u00fclkede daha ucuz bir reklam destekli se\u00e7ene\u011fi tan\u0131tt\u0131 ve gelecekte \u015fifre payla\u015f\u0131m\u0131na kar\u015f\u0131 daha az toleransl\u0131 olaca\u011f\u0131n\u0131n sinyalini verdi.\u00a0Netflix, hizmetten “erken sonu\u00e7lardan memnun” oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Netflix, yeni reklam destekli katmana ka\u00e7 abonenin kaydoldu\u011funu bildirmese de Bay Peters, “\u00e7ok ba\u015far\u0131l\u0131” olabilece\u011fini d\u00fc\u015f\u00fcnmeselerdi alana girmeyeceklerini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Netflix’in eski i\u00e7erik sat\u0131n alma direkt\u00f6r\u00fc Simon Gallagher, “Ve Latin Amerika’da \u015fifre payla\u015f\u0131m\u0131n\u0131 k\u0131s\u0131tlamaya yeni ba\u015flad\u0131lar” dedi.\u00a0\u0130ngiltere ve ABD’de yeni fiyatland\u0131rma planlar\u0131 uygulamaya koydu\u011fu ve bu b\u00f6lgelerde \u015fifre payla\u015f\u0131m\u0131n\u0131 durdurmaya odakland\u0131\u011f\u0131 i\u00e7in Netflix’in ne kadar sa\u011flam oldu\u011funa \u00f6n\u00fcm\u00fczdeki alt\u0131 ay\u0131n karar verece\u011fini de s\u00f6zlerine ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Gallagher, “Reed Hastings 20 y\u0131ld\u0131r orada ve bence zirveye \u00e7\u0131kmak istedi – bu onlar i\u00e7in ba\u015far\u0131l\u0131 bir \u00e7eyrek oldu. Ancak y\u00f6netim kurulu ba\u015fkan\u0131 olarak \u00e7ok me\u015fgul olmaya devam edecek,” diye ekledi Bay Gallagher.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Gallagher, daha k\u00fc\u00e7\u00fck ak\u0131\u015f hizmetleri Netflix gibi daha b\u00fcy\u00fck hizmetlerle rekabet etmek i\u00e7in birle\u015fmeye devam etse bile \u015firketin diren\u00e7li kalabilece\u011fini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Ge\u00e7en y\u0131l yakla\u015f\u0131k %38 oran\u0131nda de\u011fer kaybeden Netflix hisseleri, sonu\u00e7lar\u0131n a\u00e7\u0131klanmas\u0131n\u0131n ard\u0131ndan mesai sonras\u0131 i\u015flemlerde y\u00fckseldi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Netflix, 1997 y\u0131l\u0131nda postayla sipari\u015f edilen bir film hizmeti olarak ba\u015flad\u0131.\u00a0M\u00fc\u015fteriler web sitesi arac\u0131l\u0131\u011f\u0131yla sipari\u015f verdi ve DVD’ler onlara evlerinde postaland\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Hastings bazen, Netflix fikrinin, bir video kaseti Blockbuster kiralama ma\u011fazas\u0131na iade etmeyi unuttu\u011fu i\u00e7in b\u00fcy\u00fck bir para cezas\u0131 borcu oldu\u011funda ve daha \u00e7ok spor salonu \u00fcyeli\u011fine benzeyen, ayl\u0131k film kiralama \u00fccreti olan bir modelin daha iyi olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnde ate\u015flendi\u011fini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Ancak, kurucu orta\u011f\u0131 Marc Randolph’un, \u00e7iftin sadece Amazon’u taklit etmeyi hedefledi\u011fini s\u00f6yleyerek bu versiyona itiraz etti\u011fi bildirildi.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Reed Hastings, 25 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre \u00f6nce kurulmas\u0131na yard\u0131m etti\u011fi Netflix’in e\u015fba\u015fkanl\u0131\u011f\u0131 g\u00f6revinden istifa ediyor. Duyurusu, Netflix’in ge\u00e7en y\u0131l\u0131n sonunda abone say\u0131lar\u0131nda b\u00fcy\u00fck bir art\u0131\u015f\u0131 a\u00e7\u0131klad\u0131\u011f\u0131 s\u0131rada geldi. Para s\u0131k\u0131nt\u0131s\u0131 nedeniyle, insanlar\u0131n ak\u0131\u015f hizmetlerini k\u0131smas\u0131 bekleniyordu. Ancak Netflix, analistlerin bekledi\u011finden \u00e7ok daha fazla yedi milyondan fazla yeni abone ekleyerek bu trende kar\u015f\u0131 \u00e7\u0131kt\u0131. Harry …<\/p>\n","protected":false},"author":1,"featured_media":1920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,10,14,21],"tags":[219,66,549,548,519,546,547],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world","category-tie-travel","category-tie-games","category-tie-life-style","tag-amazon","tag-apple","tag-disney","tag-greg-peters","tag-netflix-2","tag-reed-hasting","tag-ted-sarandos"],"_links":{"self":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1919"}],"version-history":[{"count":1,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions"}],"predecessor-version":[{"id":1921,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1919\/revisions\/1921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/media\/1920"}],"wp:attachment":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}