{"id":1857,"date":"2023-01-15T20:38:05","date_gmt":"2023-01-15T20:38:05","guid":{"rendered":"https:\/\/fonexmedya.com\/?p=1857"},"modified":"2023-01-15T20:38:07","modified_gmt":"2023-01-15T20:38:07","slug":"adidas-thom-browne-ile-cizgili-marka-savasini-kaybetti","status":"publish","type":"post","link":"https:\/\/fonexmedya.com\/?p=1857","title":{"rendered":"Adidas, Thom Browne ile \u00e7izgili marka sava\u015f\u0131n\u0131 kaybetti."},"content":{"rendered":"
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Adidas, bir moda tasar\u0131mc\u0131s\u0131n\u0131n d\u00f6rt \u015feritli tasar\u0131m kullanmas\u0131n\u0131 engellemeye \u00e7al\u0131\u015fan bir davay\u0131 kaybetti.<\/span><\/b><\/p>\n<\/div>\n<\/div>\n

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Spor giyim devi, l\u00fcks marka Thom Browne Inc’in d\u00f6rt \u015feridinin kendi \u00fc\u00e7 \u015feridine \u00e7ok benzedi\u011fini savundu.<\/span><\/p>\n<\/div>\n<\/div>\n

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Browne, al\u0131\u015fveri\u015f yapanlar\u0131n – di\u011fer nedenlerin yan\u0131 s\u0131ra – farkl\u0131 say\u0131da \u00e7izgiye sahip olmas\u0131 nedeniyle iki markay\u0131 kar\u0131\u015ft\u0131rmas\u0131n\u0131n pek olas\u0131 olmad\u0131\u011f\u0131n\u0131 savundu.<\/span><\/p>\n<\/div>\n<\/div>\n

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Adidas, 7.8 milyon dolardan (6.4 milyon sterlin) fazla tazminat talep etmeyi planlam\u0131\u015ft\u0131 – ancak New York’taki bir j\u00fcri Browne’un yan\u0131nda yer ald\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"Eski<\/picture><\/span>G\u00d6R\u00dcNT\u00dc KAYNA\u011eI,<\/span><\/span>REUTERS<\/span><\/span><\/div>
Resim yaz\u0131s\u0131,<\/span><\/span><\/p>\n
Eski Bournemouth y\u00f6neticisi Scott Parker, Thom Browne h\u0131rkas\u0131n\u0131n yan\u0131 s\u0131ra tasar\u0131mc\u0131 taraf\u0131ndan tasarlanm\u0131\u015f bir blazer ceket de giymi\u015fti.<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n
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Browne’un tasar\u0131mlar\u0131 genellikle bir giysinin veya – yarat\u0131c\u0131n\u0131n kendisinde s\u0131kl\u0131kla g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi – bir \u00e7orab\u0131n kolunu \u00e7evreleyen d\u00f6rt yatay, paralel \u015ferit i\u00e7erir.<\/span><\/p>\n<\/div>\n<\/div>\n

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Adidas’\u0131n tasar\u0131mlar\u0131 genellikle \u00fc\u00e7 \u015ferit g\u00f6r\u00fcr.<\/span><\/p>\n<\/div>\n<\/div>\n

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Browne’\u0131n hukuk ekibi, onu b\u00fcy\u00fck bir \u015firketi ele ge\u00e7iren mazlum olarak tasvir etti ve iki markan\u0131n farkl\u0131 m\u00fc\u015fterilere hizmet etti\u011fini savundu.<\/span><\/p>\n<\/div>\n<\/div>\n

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Spor giyim, Thom Browne Inc’in kreasyonlar\u0131na hakim de\u011fildir ve \u00e7\u0131kt\u0131lar\u0131 zengin m\u00fc\u015fterileri hedeflemektedir – \u00f6rne\u011fin, bir \u00e7ift kad\u0131n kompresyon tayt\u0131 680 sterlin, bir polo ti\u015f\u00f6rt ise 270 sterlin.<\/span><\/p>\n<\/div>\n<\/div>\n

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Browne’nin avukatlar\u0131 da \u015feritlerin ortak bir tasar\u0131m oldu\u011funu savundu.<\/span><\/p>\n<\/div>\n<\/div>\n

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Adidas 2021’de yasal i\u015flem ba\u015flat\u0131rken, iki \u015firket aras\u0131ndaki sava\u015f 15 y\u0131ldan daha eskiye dayan\u0131yor.<\/span><\/p>\n<\/div>\n<\/div>\n

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2007’de Adidas, Thom Browne’un ceketlerde \u00fc\u00e7 \u015feritli bir tasar\u0131m kulland\u0131\u011f\u0131ndan \u015fikayet etti.\u00a0Browne, kullanmay\u0131 b\u0131rakmay\u0131 kabul etti ve d\u00f6rd\u00fcnc\u00fc bir \u015ferit ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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O zamandan beri Thom Browne Inc h\u0131zla geni\u015fledi ve \u015fu anda d\u00fcnya \u00e7ap\u0131nda 300’den fazla yerde sat\u0131l\u0131yor ve son y\u0131llarda daha fazla atletizm k\u0131yafeti \u00fcretiyor.<\/span><\/p>\n<\/div>\n<\/div>\n

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Markan\u0131n geni\u015f bir hayran kitlesi var.\u00a0Rap\u00e7i Cardi B’nin 2019 Met Gala i\u00e7in k\u0131yafetini tasarlarken, eski profesyonel futbolcu ve Bournemouth menajeri Scott Parker, h\u0131rkalar\u0131ndan birini ve ma\u00e7lara blazer ceketini giydi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Adidas s\u00f6zc\u00fcs\u00fc, \u015firketin hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131\u011f\u0131n\u0131 ancak “uygun temyiz ba\u015fvurular\u0131 da dahil olmak \u00fczere fikri m\u00fclkiyetimizi ihtiyatl\u0131 bir \u015fekilde uygulamaya devam edece\u011fini” s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Thom Browne Inc s\u00f6zc\u00fcs\u00fc, \u015firketin sonu\u00e7tan memnun oldu\u011funu s\u00f6yledi.\u00a0Associated Press’e konu\u015fan tasar\u0131mc\u0131, davan\u0131n daha b\u00fcy\u00fck \u015firketler taraf\u0131ndan i\u015flerine meydan okunan di\u011ferlerine ilham vermesini umdu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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“M\u00fccadele etmek ve hikayemi anlatmak \u00f6nemliydi” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Davada kullan\u0131lan belgeler, Adidas’\u0131n ticari markas\u0131yla ilgili olarak 2008’den bu yana 90’dan fazla mahkeme sava\u015f\u0131 ba\u015flatt\u0131\u011f\u0131n\u0131 ve 200’den fazla uzla\u015fma anla\u015fmas\u0131 imzalad\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/span><\/p>\n<\/div>\n<\/div>\n

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\"Thom<\/picture><\/span>G\u00d6R\u00dcNT\u00dc KAYNA\u011eI,<\/span><\/span>REUTERS<\/span><\/span><\/div>
Resim yaz\u0131s\u0131,<\/span><\/span><\/p>\n
Tasar\u0131mc\u0131 Thom Browne, New York’taki mahkemede kendine \u00f6zg\u00fc tak\u0131m elbise \u015fortu ve d\u00f6rt \u015feritli tasar\u0131m\u0131n\u0131 ta\u015f\u0131yan bir \u00e7orap giydi.<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adidas, bir moda tasar\u0131mc\u0131s\u0131n\u0131n d\u00f6rt \u015feritli tasar\u0131m kullanmas\u0131n\u0131 engellemeye \u00e7al\u0131\u015fan bir davay\u0131 kaybetti. Spor giyim devi, l\u00fcks marka Thom Browne Inc’in d\u00f6rt \u015feridinin kendi \u00fc\u00e7 \u015feridine \u00e7ok benzedi\u011fini savundu. Browne, al\u0131\u015fveri\u015f yapanlar\u0131n – di\u011fer nedenlerin yan\u0131 s\u0131ra – farkl\u0131 say\u0131da \u00e7izgiye sahip olmas\u0131 nedeniyle iki markay\u0131 kar\u0131\u015ft\u0131rmas\u0131n\u0131n pek olas\u0131 olmad\u0131\u011f\u0131n\u0131 savundu. Adidas, 7.8 milyon dolardan …<\/p>\n","protected":false},"author":1,"featured_media":1858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,19,21],"tags":[493,495,496,497,494],"class_list":["post-1857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world","category-tie-business","category-tie-life-style","tag-adidas","tag-marka-savasi","tag-moda-tasarimcisi","tag-scott-parker","tag-thom-browne"],"_links":{"self":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1857"}],"version-history":[{"count":1,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1857\/revisions"}],"predecessor-version":[{"id":1859,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1857\/revisions\/1859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}