{"id":1800,"date":"2023-01-09T19:35:47","date_gmt":"2023-01-09T19:35:47","guid":{"rendered":"https:\/\/fonexmedya.com\/?p=1800"},"modified":"2023-01-09T19:35:48","modified_gmt":"2023-01-09T19:35:48","slug":"brewdogun-patronusom-altin-bira-kutusu-kazananlara-500-000-odedigini-soyledi","status":"publish","type":"post","link":"https:\/\/fonexmedya.com\/?p=1800","title":{"rendered":"Brewdog’un patronu,”som alt\u0131n” bira kutusu kazananlara 500.000 \u00a3 \u00f6dedi\u011fini s\u00f6yledi."},"content":{"rendered":"
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Brewdog’un patronu, \u015firketin yan\u0131lt\u0131c\u0131 “som alt\u0131n” bira kutusu promosyonunu kazananlara yakla\u015f\u0131k 500.000 \u00a3 \u00f6dedi\u011fini s\u00f6yledi.<\/span><\/b><\/p>\n<\/div>\n<\/div>\n

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James Watt, insanlara 2021’de kasalarda saklanan som alt\u0131n tenekeyi bulma \u015fans\u0131 sunan bir promosyonda “baz\u0131 maliyetli hatalar” yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Baz\u0131 kazananlar kutular\u0131n de\u011ferini sorgulad\u0131lar ve alt\u0131n kaplamal\u0131 olduklar\u0131n\u0131 ke\u015ffettikten sonra \u015fikayet ettiler.<\/span><\/p>\n<\/div>\n<\/div>\n

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Bay Watt, kutular\u0131n som alt\u0131ndan yap\u0131ld\u0131\u011f\u0131n\u0131 “yanl\u0131\u015f bir \u015fekilde d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc” itiraf etti.<\/span><\/p>\n<\/div>\n<\/div>\n

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Scottish Brewer’\u0131n kurucu orta\u011f\u0131 ve genel m\u00fcd\u00fcr\u00fc, “nas\u0131l yap\u0131ld\u0131klar\u0131na dair s\u00fcreci yanl\u0131\u015f anlad\u0131\u011f\u0131n\u0131” ve m\u00fc\u015fterilere ilk tan\u0131t\u0131m tweet’lerinde kutular\u0131n “som alt\u0131n kutular” oldu\u011funu s\u00f6yleyerek “aptalca bir hata” yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Baz\u0131 kazananlar\u0131n Reklam Standartlar\u0131 Kurumu’na \u015fikayette bulunmas\u0131n\u0131n ard\u0131ndan\u00a0<\/span>g\u00f6zlemci, Ekim 2021’de \u015fikayetleri onaylad\u0131 ve \u00fc\u00e7 reklam\u0131n yan\u0131lt\u0131c\u0131 oldu\u011funu s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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Watt, Cumartesi g\u00fcn\u00fc LinkedIn’de yapt\u0131\u011f\u0131 bir g\u00f6nderide\u00a0, “Bunlar, yeni kampanyam\u0131z i\u00e7in duydu\u011fum co\u015fkuyla g\u00f6nderdi\u011fim \u00e7ok pahal\u0131 3 hatal\u0131 tweet’ti” dedi.<\/span><\/p>\n<\/div>\n<\/div>\n

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“Alt\u0131n Can destan\u0131 man\u015fet haberi oldu. D\u00fcr\u00fcst ve samimiyetsiz g\u00f6r\u00fcnmemiz sa\u011fland\u0131 ve internette ve bas\u0131nda ger\u00e7ek bir tokat yedik. Hakl\u0131 olarak. \u0130lk tweet’lerim yan\u0131lt\u0131c\u0131yd\u0131 ve ele\u015ftiriyi hak ettik” diye ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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  • Butik bira ‘cinsiyet\u00e7i erkek kul\u00fcb\u00fc’ olmakla su\u00e7lan\u0131yor<\/span><\/li>\n
  • Brewdog patronu vah\u015fi ele\u015ftiriden ders almaya ant i\u00e7er<\/span><\/li>\n
  • Eski Brewdog personeli, bira fabrikas\u0131nda korku k\u00fclt\u00fcr\u00fc oldu\u011funu iddia ediyor<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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    Bay Watt, kendi hatas\u0131 oldu\u011fu i\u00e7in, 50 alt\u0131n teneke kutu kazanan\u0131yla ileti\u015fime ge\u00e7erek, mutsuzlarsa \u00f6d\u00fcle alternatif olarak “tam nakit tutar\u0131” teklif etti\u011fini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    “Sonu\u00e7ta, bana yakla\u015f\u0131k 470.000 sterline mal oldu – 2,5 y\u0131ll\u0131k maa\u015f\u0131n \u00e7ok \u00fczerinde” diye ekledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    \"James<\/picture><\/span><\/div>
    Resim yaz\u0131s\u0131,<\/span><\/span><\/p>\n
    James Watt, Brewdog’u 2007’de Fraserburgh’da kurdu<\/span><\/div>\n<\/figcaption><\/figure>\n<\/div>\n
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    Brewdog patronu g\u00f6revinde \u015fu anda 40 alt\u0131n kutuya sahip oldu\u011funu a\u00e7\u0131klad\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    ASA, soru\u015fturmas\u0131n\u0131 y\u00fcr\u00fctt\u00fckten sonra, teneke \u00f6d\u00fcl\u00fcn\u00fcn “som alt\u0131ndan” yap\u0131ld\u0131\u011f\u0131n\u0131 belirten \u00fc\u00e7 sosyal medya reklam\u0131yla ilgili 25 \u015fikayet ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    \u00d6d\u00fcl\u00fcn orijinalli\u011fine ili\u015fkin \u015fikayetlerin yan\u0131 s\u0131ra, baz\u0131lar\u0131 kutunun de\u011ferinin ne kadar oldu\u011funu sorgulad\u0131 ve Brewdog, de\u011ferinin 15.000 \u00a3 oldu\u011funu iddia etti.<\/span><\/p>\n<\/div>\n<\/div>\n

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    ASA, Brewdog’un ara\u015ft\u0131rmac\u0131lara, e\u015fde\u011fer 330 ml saf alt\u0131ndan yap\u0131lm\u0131\u015f 330 ml’lik tek bir kutunun, Ekim 2021’de yakla\u015f\u0131k 500.000 $ (363.000 \u00a3) alt\u0131n de\u011ferine sahip olaca\u011f\u0131n\u0131 s\u00f6yledi\u011fini s\u00f6yledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Ancak bek\u00e7i k\u00f6pe\u011fi, genel bir izleyici kitlesinin alt\u0131n\u0131n fiyat\u0131ndan, “bunun nas\u0131l bir alt\u0131n kutusunun fiyat\u0131na d\u00f6n\u00fc\u015fece\u011finden ve bunun reklamda belirtilen de\u011ferlemeyle tutars\u0131z olup olmad\u0131\u011f\u0131ndan” haberdar olma ihtimalinin d\u00fc\u015f\u00fck oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Watt, Cumartesi g\u00fcn\u00fc LinkedIn g\u00f6nderisinde “kutu ba\u015f\u0131na 15.000 \u00a3 de\u011ferindeki de\u011ferin do\u011fru oldu\u011funu” yineledi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Brewdog, ge\u00e7mi\u015fte pazarlama kampanyalar\u0131 ve i\u015fyeri k\u00fclt\u00fcr\u00fc nedeniyle ele\u015ftirilere maruz kald\u0131.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Haziran 2021’de eski i\u015f\u00e7ilerden gelen bir mektupta, eski personelin\u00a0<\/span>butik bira fabrikas\u0131nda \u00e7al\u0131\u015fman\u0131n bir sonucu olarak “ak\u0131l hastal\u0131\u011f\u0131na yakaland\u0131\u011f\u0131” belirtildi.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Brewdog’un personelin endi\u015felerini dile getirmekten korktu\u011fu bir k\u00fclt\u00fcr\u00fc te\u015fvik etti\u011fi de dahil olmak \u00fczere bir dizi iddiada bulundu.<\/span><\/p>\n<\/div>\n<\/div>\n

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    Bay Watt daha \u00f6nce eski personelden \u00f6z\u00fcr dilemi\u015f ve \u015fikayetlerinin kendisini daha iyi bir genel m\u00fcd\u00fcr yapmas\u0131na yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 s\u00f6ylemi\u015fti.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Brewdog’un patronu, \u015firketin yan\u0131lt\u0131c\u0131 “som alt\u0131n” bira kutusu promosyonunu kazananlara yakla\u015f\u0131k 500.000 \u00a3 \u00f6dedi\u011fini s\u00f6yledi. James Watt, insanlara 2021’de kasalarda saklanan som alt\u0131n tenekeyi bulma \u015fans\u0131 sunan bir promosyonda “baz\u0131 maliyetli hatalar” yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Baz\u0131 kazananlar kutular\u0131n de\u011ferini sorgulad\u0131lar ve alt\u0131n kaplamal\u0131 olduklar\u0131n\u0131 ke\u015ffettikten sonra \u015fikayet ettiler. Bay Watt, kutular\u0131n som alt\u0131ndan yap\u0131ld\u0131\u011f\u0131n\u0131 “yanl\u0131\u015f bir …<\/p>\n","protected":false},"author":1,"featured_media":1801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,19,21],"tags":[447,445,448,446],"class_list":["post-1800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world","category-tie-business","category-tie-life-style","tag-bira-kutusu","tag-brewdog-patronu","tag-james-watt","tag-som-altin"],"_links":{"self":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1800"}],"version-history":[{"count":1,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1800\/revisions"}],"predecessor-version":[{"id":1802,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/posts\/1800\/revisions\/1802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=\/wp\/v2\/media\/1801"}],"wp:attachment":[{"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonexmedya.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}